A Guide to Developing a Communications Plan for NGOs Working on HIV/Prevention Projects in the Middle East and North Africa Region
by Elizabeth Walsh, Manuel Couffignal and Kevin Orr
AIDSTAR-Two Project, May 2013
This NGO Communications Guide is designed to give those working in civil society organisations practical knowledge and tools to help them better tell the story of the work that they do, and also to develop an organisational communications plan. It will enable readers to: set their organisation’s communications goals and objectives; develop strategies and tactics to meet those objectives; define their target audiences and the communications channels to reach those audiences; draft key messages; and develop a calendar and budget for implementing the plan.