by Brad L Neiger, Rosemary Thackeray, Scott H Burton et al.
J Med Internet Res 2013;15(8):e177
Read online at: http://www.jmir.org/2013/8/e177/
Social media offers unprecedented opportunities for public health to engage audiences in conversations and collaboration that could potentially lead to improved health conditions. Twitter is being adopted by local health departments (LHDs), but its primary use involves one-way communication on personal-health topics as well as organization-related information. There is also evidence that LHDs are starting to use Twitter to engage their audiences in conversations. As public health transitions to more dialogic conversation and engagement, Twitter’s potential to help form partnerships with audiences and involve them as program participants may lead to action for improved health.