Sparking a Global Movement with Mobile Alliance for Maternal Action (MAMA)

by Daphne Metland, Anna McGrail, Gayatri Koshy et al.
U.S. Agency for International Development, Johnson & Johnson, UN Foundation, mHealth Alliance, and BabyCenter, 2013

12 pp. 12.5 MB(!):

Mobile health (mHealth) is a solution for women – providing immediate, lifesaving services to address dire maternal, newborn, and child health (MNCH) challenges. This emerging field – a global movement – is reaching mothers, who need health services the most. No one organization, ministry of health, or company can do it alone, which is why knowledge-sharing through a global, mobile community is needed more than ever. More than 230 organizations, from almost 60 countries downloaded MAMA’s free, adaptable vital health mobile messages. Organizations continue to use these messages to guide mothers through pregnancy and now up to their baby’s third birthday.

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