Mapping your online media strategy: A guide for nonprofits

by Ruendree Govinder, James Sleight, Kult Creative et al.
The Nonprofit Network, October 2013

50 pp. 4.5 MB:
http://nonprofit-network.org/index.php/component/sl_simpledownload/?view=download&format=raw&file_id=TWFwcGluZ195b3VyX29ubGluZV9tZWRpYV9zdHJhdGVnaWVzLnBkZg==

This ebook offers a guide through the process of choosing social media platforms and developing an effective online media strategy. It provides an overview of few popular social media channels in South Africa and how they work, so that organisation can learn about the potential benefits of these networks. It also shows how to develop a content calendar for web and social media work.

 

This ebook is the first in a series of three. The next two books are:

  • Finding your way with online media: An implementation guide for nonprofits.
  • Are we there yet? Evaluating your online media for nonprofits.
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