by Saadiyah Rao, Syeda Kanwal Aslam, Sidra Zaheer et al.
Harm Reduction Journal 2014, 11:8 (25 February 2014)
Cigarette smoking habit usually begins in adolescence. The developing countries in South Asia like Pakistan, India, Bangladesh, and Nepal, where the largest segment of the population is comprised of adolescents, are more susceptible to smoking epidemic and its consequences. The authors conclude that school-going adolescents in South Asia who were not exposed to anti-tobacco media messages or were not taught about the harmful effects in school or at home had higher odds of being current smokers than their counterparts exposed to anti-smoking messages.