Mapping Your Online Media Strategies: A Guide for Nonprofits

by Ruendree Govinder, James Sleight, Kult Creative et al.
The Nonprofit Network, October 2013

40 pp. 4.7 MB:
http://nonprofit-network.org/index.php/component/sl_simpledownload/?view=download&format=raw&file_id=TWFwcGluZ195b3VyX29ubGluZV9tZWRpYV9zdHJhdGVnaWVzLnBkZg==

This ebook provides a practical guide to nonprofit organisations, particularly those based in South Africa, wanting to engage in the process of choosing social media platforms and developing an effective online media strategy. It provides an overview of some popular social networks, summarising the time needed for social media and the ways to approach crafting of an online media strategy. It also explains how to develop a content calendar for any non-profit`s web and social media work and provides ideas for creating social media policies and managing social media staff.

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