by Amelia Burke-Garcia and Gabriel Scally
J Public Health (2014) 36 (4): 527-534
Digital media usage is expanding enormously and is starting to be used as a public health intervention and communication tool. Strategic planning for its widespread use is not common practice and rigorous evaluative studies of its effectiveness are few and far between. This paper analyses the published literature on this topic and identifies the top 10 directions that use of digital media is likely to take in the medium term. The authors conclude that digital media will continue to develop and move from being an add-on to existing activity to being the major vehicle for significant elements of research, data collection and advocacy. It is important that public health leaders fully understand and engage in its development and use.