by Corinne Shefner-Rogers, Rafael Obregón, Patricia Portela Souza et al.
United Nations Children’s Fund (UNICEF), June 29015
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This Global Communication Strategy Development Guide for Maternal, Newborn, Child Health and Nutrition (MNCHN) Programs has been conceived as a step-by-step tool for MNCHN program managers, program planners, and communication specialists to use when conceptualizing, writing, implementing and assessing their programs. The Guide consists of modules that address the various steps in developing a communication for development strategy, with an example of how to develop a strategy specifically for MNCHN programmes.