Using media and communication to respond to public health emergencies: lessons learned from Ebola

by Sophia Wilkinson
BBC Media Action, June 2016

32 pp. 3.4 MB
http://downloads.bbc.co.uk/mediaaction/pdf/practicebriefings/ebola-lessons-learned.pdfPic 001_resize

The paper sets out the specific communication challenge posed by Ebola and why it was so difficult to get to grips with this in the early months of the outbreak. It then documents when the health communication response became more useful and explores what that tells us about effective media and communication. Finally, it offers recommendations to ensure that media and communication are used to their full potential during other disease outbreaks or humanitarian crises.

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