Fact or Fiction? What Healthcare Professionals Need to Know about Pharmaceutical Marketing in the European Union

Health Action International, 2016

72 pp. 3.2 MB
http://haiweb.org/wp-content/uploads/2016/10/Fact-or-Fiction-1.pdfimage-004_resize

With recent studies showing that healthcare professionals are significantly underestimating the influence of pharmaceutical marketing on their prescribing habits, the guide fills an important gap in the education of those we entrust to make clear and unbiased prescription decisions. The guide also outlines current EU regulations for pharmaceutical marketing, as well as the ongoing problem of industry self-regulation for marketing breaches by companies. While the guide was written in the context of the European Union, its learnings can be applied to jurisdictions worldwide.

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