Big Tobacco Tiny Targets: Tobacco Industry Targets Schools in Africa

African Tobacco Control Alliance (ATCA), November 2016

54 pp. 4.6 MB

This regional report shows that international and local tobacco companies, such as British American Tobacco (BAT) and Philip Morris International (PMI), carry out intensive marketing strategies that encourage tobacco use among children in African countries like Benin, Burkina Faso, Cameroon, Nigeria and Uganda. The report exposes the multiple marketing strategies used by the tobacco industry, including, but not limited to, sale of single sticks, display on the counter, display behind the counter, tobacco product advertisements on windows or doors of sale points.

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