Fact or Fiction? What Healthcare Professionals Need to Know About Pharmaceutical Marketing in the European Union

Health Action International, 2017

72 pp. 3.2 MB
http://haiweb.org/wp-content/uploads/2016/10/Fact-or-Fiction-1.pdf

Despite being the prime target of pharmaceutical companies’ marketing activities, healthcare professionals receive very little or no instruction on how to critically assess sophisticated pharmaceutical promotion campaigns that are often designed to subtly influence their behaviour. It is essential that medical practitioners identify pharmaceutical promotion practices and understand its potential impact on their prescribing habits as key steps to enable critical appraisal. Now, Health Action International has developed a new, specialised booklet adapted to the unique needs of healthcare professionals working within the European Union. The booklet uses extensive sources of information, case studies, group activities and exercises that combine to make an accessible and informative resource.

(Visited 13 times, 1 visits today)
This entry was posted in Essential Medicines, General. Bookmark the permalink.