Understanding and Responding to Pharmaceutical Promotion: A Practical Guide

by Barbara Mintzes, Richard Laing, Tim Reed et al.
World Health Organization and Health Action International, 2010

180 pp. 1.8 MB

Published in collaboration with the World Health Organization in 2010, this book teaches students about the marketing techniques used by the pharmaceutical industry. It also equips them with skills to critically analyse pharmaceutical marketing and access better-quality, unbiased and independent information on medicines.

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