Global Public Health, Volume 12, 2017
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The conceptualisation and empirical analysis of tobacco industry globalisation in the public health literature remains limited. This collection of case studies on five Asian tobacco companies, seeks to address this neglect in two respects. First, with two million tobacco-related deaths annually and rising levels of consumption, the Asian region is central to the future of global tobacco control. With the exception of Japan Tobacco International (JTI), there has been limited study to date of how Asian tobacco companies have been affected by, and have adapted to, globalisation. Second, a fuller understanding of the extent to which Asian tobacco companies are globalising their operations, and seeking to compete in the world market, has important implications for public health and global health governance.