Community Health Workers as Social Marketers of Injectable Contraceptives: A Case Study from Ethiopia

by Karen Weidert, Amanuel Gessessew, Suzanne Bell et al.
Glob Health Sci Pract – March 8, 2017

13 pp. 697 kB
http://www.ghspjournal.org/content/early/2017/02/27/GHSP-D-16-
00344.full.pdf#page=1&view=FitH

Volunteer community health workers (CHWs) administered injectable contraceptives to women in the community for a small fee while providing counselling and referrals for other methods. Over nearly 3 years, more than 600 CHWs provided an estimated 15,410 injections. The model has the potential to improve sustainability of community-based distribution programs by incorporating social marketing principles to partially recover commodity costs and compensate CHWs.

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