Community Health Workers as Social Marketers of Injectable Contraceptives: A Case Study from Ethiopia

by Karen Weidert, Amanuel Gessessew, Suzanne Bell et al.
Glob Health Sci Pract; March 24, 2017, Vol. 5, No. 1, pp. 44-56

13 pp. 696 kB
http://www.ghspjournal.org/content/5/1/44.full.pdf+html

Volunteer community health workers (CHWs) administered injectable contraceptives to women in the community for a small fee while providing counselling and referrals for other methods. Over nearly 3 years, more than 600 CHWs provided an estimated 15,410 injections. The model has the potential to improve sustainability of community-based distribution programs by incorporating social marketing principles to partially recover commodity costs and compensate CHWs.

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