by Ramakrishnan Ganesan
Strengthening High Impact Interventions for an AIDS-free Generation (AIDSFree) Project, October 2017
This assessment aims to describe the size and value of the current and potential market for condoms in the five countries, including the number of competing brands, distribution infrastructure present, and regulations pertaining to registration, importation, distribution and promotion of condoms. The AIDSFree team conducted the assessment using a combination of desk review, interviews with stakeholders involved in condom distribution and promotion, and field observations of retail outlets. The findings suggest that Nigeria and South Africa have a much larger universe of need and larger realizable market potential.